Project PJLA Nova Pt.3

The mini tub is complete.
Mitch on February 26th 2010 in Day in L.A.
Ben Trovato means “Well found” in Italian. Ben Trovato is the blog where designer, art director and photographer Marius Troy posts that which inspires him.
Mitch on February 26th 2010 in Friday Feature

More shades featured from vintage eye wear suppliers Giant Vintage. Featured today are the Highland Park (black), and Gazelle (tortoise). I’ve also taken it a step further and provided looks that can be worn with them. There’s also a glimpse at some of the items we’ll be cooking up for Spring/Summer 2010.


Mitch on February 23rd 2010 in Product Placement

Brian M. Viveros celebrated Surrealist fetish/mutilation artist Brian M. Viveros is now utilizing the medium of film to capture the dark and evocative debris that radiates from his mind. Brian is internationally embraced for his erotic paintings and illustrations. There’s something about a cigarette that’s sexy artistically.
Mitch on February 23rd 2010 in Random

If you follow us then you know that we did a mock up of the PJLA Nova which can be found (here). Well the Nova has been in the shop for the past week or so getting a mini tub done in order to fit some 295′s or 305′s in the back, which in layman’s terms just mean putting tires that are as wide as Porsche tires on a Nova. Today Sito and I headed down to Sire Custom Performance to meet with Yannick and check out the progress that’s been made on the Nova, and also to drool over the ridiculously cool cars that are seen throughout the shop.








Mitch on February 22nd 2010 in Day in L.A.

Granada-born artist Paco Pomet bases his paintings on old archival photographs, interjecting silly, surreal, and absurd elements — skewed and stretched features, scale shifts, extra or missing limbs, or goofy pop imagery — commenting on the distorting nature of memory.
Mitch on February 20th 2010 in Art

This weeks product placement features shades provided by Giant Vintage. These shades provide an authentic vintage alternative to modern day eye wear. Featured are the Chumely (tortoise) & Tambi (black). In addition to providing a huge assortment of sunglasses, if you’re LA based you will receive next day delivery. Thanks goes to Ben and the gang over at GV Sunglasses for providing the product.
Mitch on February 20th 2010 in Product Placement
The Big Picture is a photo blog for the Boston Globe/boston.com, entries are posted every Monday, Wednesday and Friday by Alan Taylor. Inspired by publications like Life Magazine (of old), and National Geographic, The Big Picture is intended to highlight high-quality, amazing imagery – with a focus on current events, lesser-known stories and, well, just about anything that comes across the wire that looks really interesting. More than just a photo blog The Big Pictures serves up a raw look into everyday life around the world. More pictures featured after the jump.
Mitch on February 19th 2010 in Friday Feature

Monday was an eventful morning. Our good friend Tim invited me to go hiking in the hills near Pacific Palisades Wednesday and I gladly accepted, even though when he showed up at my door I had completely forgot. Never the less, I got up, got ready and we headed out. It is really surprising how many things are in LA that people have never experienced when its relatively right in our backyards. The hike was a tough two mile uphill trek, plenty of scenery so it never got you down. We reached the half way point and noticed a small stream with some really clean, clear looking water. NOW!, I don’t suggest anyone do this but, Tom decided that the water was clean enough to drink and not have the shits for two days. He proceeded to fill a cup full of the water and began to chug the water. He easily talked Tim and I into drinking some, so we did. I only took a small sip, if there were any parasites in the water I only drank a couple and my body can fight them off. We ended the hike with a beautiful panoramic view of Los Angeles, what a great trip.
Sito on February 16th 2010 in Day in L.A.

Alex Welsh (b. 1986, USA) is a recent graduate from San Francisco State University, where he majored in Photojournalism and minored in both History and Middle Eastern Studies. Over the last year, Welsh worked in San Francisco’s Hunters Point neighborhood photographing the issues such as poverty, criminalization, gang violence, and displacement surrounding the gentrification of the city’s last predominantly African American community.
Mitch on February 16th 2010 in Photography