March 3rd, 2010

Featured this week are more authentic vintage shades provided by Giant Vintage. Up this week are the Roxy (black) and Fatway (tortoise). Two additional looks featuring some of our future releases have been provided as well.


March 3rd, 2010

New York based fashion photographer and art director Carolina Palmgren has a great portfolio of work. In both art direction and photography.


February 26th, 2010

The mini tub is complete.
February 26th, 2010

Ben Trovato means “Well found” in Italian. Ben Trovato is the blog where designer, art director and photographer Marius Troy posts that which inspires him.
February 23rd, 2010

More shades featured from vintage eye wear suppliers Giant Vintage. Featured today are the Highland Park (black), and Gazelle (tortoise). I’ve also taken it a step further and provided looks that can be worn with them. There’s also a glimpse at some of the items we’ll be cooking up for Spring/Summer 2010.


February 23rd, 2010

Brian M. Viveros celebrated Surrealist fetish/mutilation artist Brian M. Viveros is now utilizing the medium of film to capture the dark and evocative debris that radiates from his mind. Brian is internationally embraced for his erotic paintings and illustrations. There’s something about a cigarette that’s sexy artistically.
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February 22nd, 2010

If you follow us then you know that we did a mock up of the PJLA Nova which can be found (here). Well the Nova has been in the shop for the past week or so getting a mini tub done in order to fit some 295’s or 305’s in the back, which in layman’s terms just mean putting tires that are as wide as Porsche tires on a Nova. Today Sito and I headed down to Sire Custom Performance to meet with Yannick and check out the progress that’s been made on the Nova, and also to drool over the ridiculously cool cars that are seen throughout the shop.








February 20th, 2010

Granada-born artist Paco Pomet bases his paintings on old archival photographs, interjecting silly, surreal, and absurd elements — skewed and stretched features, scale shifts, extra or missing limbs, or goofy pop imagery — commenting on the distorting nature of memory.
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February 20th, 2010

This weeks product placement features shades provided by Giant Vintage. These shades provide an authentic vintage alternative to modern day eye wear. Featured are the Chumely (tortoise) & Tambi (black). In addition to providing a huge assortment of sunglasses, if you’re LA based you will receive next day delivery. Thanks goes to Ben and the gang over at GV Sunglasses for providing the product.